(Click on link to see video) Atlanta Video Production News
Recently Felton Interactive Group {FIG} was challenged with crafting a unique television commercial for the law firm of Molden & Holley. The firm specializes in employment law and they wanted to highlight a few scenarios including: Wage & Hour Claims, Workplace Discrimination, and Sexual Harassment in the Workplace. We realized very quickly that our biggest hurdle would be the sexual harassment segment. Let's explore:
THE CHALLENGE
Designing a sexual harassment scene for a commercial is not easy. If it's not done correctly, the scene could either be seen as "over-the-top" or "cheesy". We didn't want either. We wanted to craft a scene that conveyed a serious message and was believable. This scene was critical to the commercial.THE SOLUTION
After a lot of internal discussion and rewritten scripts, we figured it out! We realized three things:- We couldn't have any actor dialogue; any spoken words related to sexual harassment just wouldn't sound right. So we crafted the entire commercial without dialogue and overlaid it with a voiceover.
- We couldn't show the "villain's" face. We needed to create the scene in such a way that leaves it open to the audience to decide what's happening. Did he say something? Did he do something? Did he do something last week? By leaving it open-ended, we allow the audience to fill in the gaps and participate in the story.
- We had to shoot in black and white. Because we were addressing such a serious topic, we wanted to grab the viewers attention. How often do you see a TV commercial in black and white? Not very often. This forces the viewer to slow down and take notice.
This combination of no dialogue, 'no villain', and shooting in black and white gave us the perfect mixture for creating an effective and attention grabbing scene. We've posted the commercial below...feel free to tell us your thoughts. Of course if we can help your business create a television commercial or business video, don't hesitate to contact us.
Click on link to see video ( Atlanta Video Production News )
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