Is Your Marketing Working? Have You Tried Email Marketing?

Before I get into this I have to warn you… I just got back from an amazing weekend of learning from some of the most brilliant people in my field. Which means I had 2 weekends in a row of amazing learning experiences from my industries leaders. This means I am ready to put together new layers of marketing into my own business, as well as my clients. Have you ever had so many “ah ha” moments that you couldn’t take enough notes about it? That was me from this weekend…

Which is the inspiration for this blog post!

What Are You Doing With Your Marketing?

When it comes to clients, I can lay out some of the most beautiful plans for marketing them online. But when it comes to my stuff, I want to share it all and never hit my target. This is a problem! One of the biggest things I took away from this weekend was that getting laser focused on one area of promotion can make the biggest impact. For instance, when I get finished with this blog post I am going to be laying out my new sales funnel for my business. So over the next couple of months you will start seeing some very different changes with how things are marketed for Freskos Media.

The biggest thing that you have to make sure you are doing is marketing! Then have as focused of a plan as possible, this makes it easier for people when they are trying to figure out if they want to buy or not. Make it as easy as possible for people to spend money with you and you will be ahead of the curve.

So what are you doing for your marketing online? Social Media, Website, SEO, PPC Campaigns or Email? I ask this question because I want to talk a little about email marketing, since I have a class next week on this topic.

The Power is in the List

With your marketing you have to have an email list, a list that you manage and keep track of. Your email list is as important as your accounting in your business. This is a list of potential or past purchasers from your business. You should treat this list like gold, because it is!

If you have an email list you can market to people who have never been into your business or purchased from you, but are interested. Then you can also market to the people who have purchased from you, these are people who have spent money with you and are more likely to spend money with you again.

Here is the best part about having an email list. It cost your ZERO $$$ to send them an email! What if you had a good size email list that you took care of and loved? What if every time you sent out an email you made money?

Ok, so I just spent all this time building up email lists and now I am going to share something with you. I am going to delete my existing email list…

If the Power is in the List, Why Would You do That?

With my new marketing plan, it requires me to delete everyone on the list and start over. If people want to be on the new list, they can sign up now as I have already changed out the code on my website. But this list will be handled very different from the existing one. Which is why people will need to resubscribe to the list. How you handle your email list is very important. If your list isn’t used to getting a ton of emails from you and you suddenly start sending a bunch, you may make them mad.

The same goes for each of you, be consistent with your email list. Love your email list and treat them like family. If they spend money with you then you need to take care of them and respect them.

If you haven’t started an email list, then you need to start it today! Start building your list immediately! From there you can send them all kinds of wonderful emails, marketing to them, sharing good info with them or even to ask them for help.

I am doing a class on email marketing, with all the info you need to get started, what programs to use and what to email to your list. This is a class that you will have to pay twice as much as my existing classes once it is recorded. Why is it worth so much more? Because I am going to share some stuff that I shouldn’t share in a FREE class! I am going to share some of the stuff I learned over the past couple of weekends that I spent thousands on.

So if you are wanting to grab this amazing info for FREE, then you need to sign up today! Click here to sign up!

In closing let me recap the little bit of craziness that was this blog post.

If your aren’t using email marketing as part of your strategy, then you need to implement it today. Get as laser focused with your marketing as you can. Carry that over to your email marketing and make it easy for people to spend money with you. If you are marketing right now and it isn’t working then you may need to get a little more focused with it. I have found that I have that issue with this business, so now I am going to make adjustments to that! You need to make the adjustments as well for your business. Making minor tweaks may be all that you need to boost your business to the next level.

Get started with Email Marketing today! If you need some help, feel free to reach out to me by clicking this link!